Leigh Chavez-Bush, Ph.D.

Culinary Anthropologist, Chef and New Media Studies

Cyclist, Baker, Thinker


STORYWASHING: are companies using a new marking tactic to deceive consumers about their social responsibility?

While this tactic has been around for decades in one form or another, the rise of the internet,
social media and co-creative environments have driven an explosion in personal narrative
advertising, and, what I call, storywashing.